teaching & speaking
“We rise by lifting others”
“We rise by lifting others”
Topics covered: Syllabus
Integrated marketing communication and marketing communication mix
Brand strategy, brand DNA, positioning, target markets, segmentation, persona
Consumer decision cycle and alternatives
Primary and secondary research and insights - know your target
Campaign message, angle and creative brief
Marketing communication strategy and tools (traditional and digital)
Communication plan elaboration
“La professeure est très engageante et passionnée ce qui est contagieux.”
”J'aime l'énergie du groupe et du prof. Le cours est intéressant et Vanessa donne le cours de bonne façon avec beaucoup de plaisir, ce qui est très motivant.”
”Ce cours est présenté avec professionnalisme, beaucoup d'implication et de passion, d'ailleurs c'est mon cours préféré, c'est frais, c'est fun I LOVE IT”
Please contact me if you’d like to schedule a talk or discuss about your event or conference.
Here are a few topics I spoke about in the past, but I would be more than happy to craft one in collaboration with you.
Build and live your brand from the inside out
Marketing communications and relationship building
Personal brand: how to build yours and stand out
The art and science of asking questions
Professional reinvention and entrepreneurship
Brand identity - Brand DNA - how deep will you go?
Brand evolution - what I've learned from brands with decades of existence
Emotional branding and Customer Experience
The power of images : photography and psychology
“Merci. Merci. Merci. It was a blast ! Super présentation, tu semblais vraiment sur ton X. … Et, beaucoup mieux, tu as « planté » des questions dans la tête de chacun de nos participants. Priceless.”
“Salut Vanessa, je suis étudiante à l'IAE de Paris, merci beaucoup pour ton intervention hier, c'était super inspirant !”
Because the quality of our questions impacts the quality of our decisions and in turn, of our lives.
In this picture, the audience is working on the first exercise, consisting of answering a deep question about themselves.
“Thank you Vanessa for being such a great inspiration today! I loved your presentation and I can’t wait to do the exercise , i.e. “who are you without your past and future” with my team at work and share with them what I’ve learned from you today! Have an amazing evening and thank you again for having such a great influence on people!”
“Vous avez été très inspirante ce matin! Ce fut un plaisir de vous écouter! Je suis passée par là il y a qqs années avant de choisir ma voie et votre discours avait d’excellents rappels que l’on a tendance à oublier avec le temps! Cela tombait à point auj! Un immense merci, au plaisir.”
“It was awesome, thank you so much :) Exactly what I needed is challenging myself and asking myself why…”
Une invitation pour parler de mon parcours et "démontrer que l’on peut suivre son propre chemin, avec succès, sans se trahir (en restant fidèle à soi-même), que nos expériences, nos formations, souvent se combinent pour faire de chacun.e un être unique. Et qu’on ne devrait jamais renoncer à ceci, peu importe notre position (entrepreneur.e, staff, corpo., etc.)."
I was invited to speak about brands to a group of engineers completing their master's degree.
"Bonjour Vanessa, J'ai eu la plaisir d'assister à votre enrichissante conférence hier à l'ÉTS.
Vous m'avez apporté de nombreuses questions essentielles à se poser.
J'en viens à la conclusion que l'ensemble de notre vie doit être "mission-driven" !
Merci et au plaisir"
"Thank you very much for sharing your story and insights regarding taking a leap of faith and getting the courage to find our purpose at the event this afternoon! I have recently taken a leap of faith by leaving my corporate job and am currently in a period of transition where I am trying to find my voice and purpose. Your workshop was very inspiring and has giving me hope that I am on the right track and am not alone in this journey. I wish you all the best and hope you continue to inspire people to take leaps of faith!"
Many start building their brand or rebranding by working on their external image, such as their logo or website. Yet, strong and successful brands start inside, by travelling deep within to uncover their DNA, to identify their essence, their purpose and their unique value proposition.
We invite you to explore what a brand is, how to navigate the process of defining and building your brand from the inside out and to use your brand as a compass to make the best business decisions for your success.
Join Vanessa Elle brand consultant, and art director / owner at Vanessa Elle and her invited guest speaker, Pierre Balloffet professor at HEC Montréal who is also behind the growth of numerous startups on Tuesday September 19th from 6-7pm at WeWork Place Ville Marie.
I was invited to give a talk on the subject of creativity, brands and sense making. Sharing the 3 convictions that define my entrepreneurial path.
Brand consultant and art director Vanessa Elle will teach you about how to build and live your brand from the inside out, while also guiding you to deeply reflect on it, as you learn about the "brand as business" approach.
Key takeaways from this class:
- Gain insights about your brand identity as we navigate from uncertainty to clarity
- Learn to use your brand as a compass to make the best decisions for your success
- Work on practical exercises and group discussions and leave motivated
- Healthy snacks and refreshments
- Intimate classroom
We are honoured to have Vanessa Elle with us for share her story, her travels, and her passion for photography and videography.
- she has been on an African Safari
- she went on a yoga retreat in India
- she is member of the Portrait Photographers International
- she is fluent in 4 languages
Come spend an inspiring time with her.
Event: Grande Rencontre des Entrepreneurs
Description: I had the pleasure to interview: Lise Watier, Martin-Luc Archambault, Jean-François Bouchard, Nicolas Duvernoy, Gabriel Bran Lopez
I had the pleasure to interview: Pina Marra, Serge Jean Laviolette, Michelle Laberge, Antoinette Di Carlo, and Rita Elias.