“Regardless of WHAT
we do in our lives,
our driving purpose,
cause or belief—
never changes.”


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"a brand is what they say it is"

Below is my brand's story, told by my first clients in photography, my former manager at the company where I worked years ago, my professor, masters thesis director and client, and 3 clients in brand consulting.
Because "a brand is not what you say it is. It's what they say it is." I would like to thank the interviewees for their honest and sincerely touching words. I'm very grateful, this means so much to me! And yes, this is only the beginning...


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