"A brand is more than a logo. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." -Seth Godin
" It's rewarding to see my clients engaged, very cooperative, and in a state of flow. Being fully present, actively listening to them, seeing the world through their own eyes, asking important and deep questions, teaming up with them to work on exercises... together we navigate towards focus, clarity and the ability to articulate or put words to what I like to call the "unknown known" (what they don't know that they know). The breakthroughs, realizations, aha moments and positive emotions lived at every single meeting are my fav measures of success. "
Brainstorming session - Brand positioning.
curious to find out
what clients are saying?
Great, scroll down
to watch and read clients’ testimonials
The quality of our decisions and of our lives
is impacted by the quality of our questions
When I say that my purpose is to make a difference it starts with inspiring you to think differently, to go deeper with your reflections, challenging you to dare navigate the unexplored, guiding you from uncertainty to focus and clarity to find answers to your own questions. It means learning at every meeting and leaving inspired with a breakthrough. That is my promise. This is the beginning of change and the introductory definition to what making a difference means to me.
And of course, sharing my enthusiasm along the way!
The quality of our questions impacts the quality of our decisions, which in turn impacts the quality of our life. This is one of the things that I learned from consulting with business leaders and founders with a few years or decades of experience, having conversations with many brilliant people, reading lots of books, as well as from my own business and personal experience.
Through a series of brainstorming sessions, conversations, workshop activities, courses and research,
here’s how we will move from your current state towards a desired future state:
It’s similar to the socratic method, a “method of inquiry and instruction employed by Socrates consisting of a series of questionings the object of which is to elicit a clear and consistent expression of something supposed to be implicitly known by all rational beings” Merriam Dictionary
why brand consulting?
for company brands or personal brands
here are the top 10 motives:
We want to uncover or reconnect with our brand's soul, and emotions
We want a new logo, or a new website (to revitalize, refresh our visual brand identity and communication)
We need an outside perspective, someone to guide us to think outside the box
We don't know who our target / niche is, we want clarity
We are not getting the results that we want with our communication and marketing, our ROI is lower than expected
We want to grow our business to the next level. We need a plan and guidance
We want to position or reposition ourselves differently: we don't know what makes us different or stand out
We would like to have more insights about our customers, and culture
There is a gap between how we see our brand and how our prospects and customers see it
Our team is not motivated or inspired at work
how, together, we can answer this:
Brand Diagnostic - Brand Audit
Consumer Insights: Research methods including focus groups, one-on-one Interviews and surveys
Brand Strategy - Brand platform
Brand Identity and Brand Positioning
Customer Experience (CX)
1 or multiple days of workshops with you and your team
Training your internal team
Brainstorming sessions with you and your team
When is the best time to work on your brand?
Brand building is a lifetime activity. Don't wait for your business to be experiencing certain challenges or to face some ambiguity before working on your brand. Like body building, it is an activity that needs to be consistently done for long term sustainable results. The answer is now.
more case studies to come soon.