“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.”
- Albert einstein
QUesTions for reflection
On a scale of 1 to 10 how deeply well do you know your customers and what keeps them up at night?
If you had to ask your team members what your brand stands for, what would they say?
If you don’t know the answer to these questions, do not worry. Neither do 80% of my customers upon our first meeting.
The growth of your bUsiness is Impacted by The sum of your decisions as leaders, which Are inFluenced by Your level of Clarity and Alignment.
What i know for sure
Through my work with leaders of small and medium companies and solopreneurs working on brands that are either a few years old or with decades of existences, I learned that most challenges pertaining to decision making share the same core: overlooking the pivotal role of clarity and alignment.
This is why I commit today, in an uncertain fast changing world, every leader makes insightful, strategic, clear, aligned and timely decisions with confidence.
Acknowledging situations of ambiguity, uncertainty, and challenge are a first step on your journey towards further growth. These symptoms are not to be neglected, or overlooked as they remind you to reassess your priorities and indicate that a new perspective is essential.
I see them as business layovers, points or moments in time where you make space and time while you are on a longer journey to somewhere else (and in business, that somewhere else is a somewhere better, your vision).
“Lifetime regrets are more painful than Delayed gratification”
‘’Yes, there is a cost to change but could the cost of the status quo be higher?’’
I accompany leaders of small to medium businesses like you in their marketing strategy decisions through brand and marketing strategy consulting. If you don’t speak marketing, I help you navigate towards clarity by helping you use your brand as a compass in every decision that has to do with your communication strategies, customer experience, and corporate culture.
Using a collaborative approach which combines psychology, marketing, research driven consumer insights, as well as creativity, you will be better equipped to take decisions aligned with your brand. Through the art of questioning, we gain insights into knowing, deeply understanding and connecting with the essence or soul of your brand, with your customers, with your team, and with yourself. These elements have the potential to transform your organization.
How can We create something for a customeR without FAMILIARIZING Ourselves And seeing the world through Their Eyes?
curious to find out
what clients are saying?
Great, scroll down
to watch and read clients’ testimonials
You have the answers. I ask the questuons
When I say that my purpose is to make a difference it includes helping you by
seeing things differently
going deeper with your reflections, learning to ask better questions
challenging you to dare navigate the unexplored, challenging assumptipns
reframing old problems
guiding you from uncertainty to focus and clarity in tandem
It means learning at every meeting and leaving inspired and feeling aligned or feeling that things are clear.
In other words.
This is the beginning of change and the introductory definition to what making a difference means to me.
And of course, sharing my enthusiasm along the way!
services we will
research + insights
Brand Diagnostic - Brand Audit
Brand perception (what stakeholders such as your team, customers and suppliers are saying about your brand)
Consumer Insights: Research methods including focus groups, one-on-one Interviews and surveys
Brand Strategy - Brand platform
Positioning and repositioning
Marketing communication strategy
Alignment + actions
Aligning communication and experience
Customer Experience (cx)
When is the best time to work on your brand?
Brand building is a lifetime activity. Don't wait for your business to be experiencing certain challenges or to face some ambiguity before working on your brand. Like body building, it is an activity that needs to be consistently done for long term sustainable results. The answer is now.
more case studies to come soon.