brand consulting


"A brand is more than a logo. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." -Seth Godin

 
 
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" It's rewarding to see my clients engaged, very cooperative, and in a state of flow. Being fully present, actively listening to them, seeing the world through their own eyes, asking important and deep questions, teaming up with them to work on exercises... together we navigate towards focus, clarity and the ability to articulate or put words to what I like to call the "unknown known" (what they don't know that they know). The breakthroughs, realizations, aha moments and positive emotions lived at every single meeting are my fav measures of success. " 
 Brainstorming session - Brand positioning.



curious to find out
what clients are saying?
Great, scroll down
to watch and read clients’ testimonials

 ↓


The quality of our decisions and of our lives
is impacted by the quality of our questions

When I say that my purpose is to make a difference it starts with inspiring you to think differently, to go deeper with your reflections, challenging you to dare navigate the unexplored, guiding you from uncertainty to focus and clarity to find answers to your own questions. It means learning at every meeting and leaving inspired with a breakthrough. That is my promise. This is the beginning of change and the introductory definition to what making a difference means to me.
And of course, sharing my enthusiasm along the way!

The quality of our questions impacts the quality of our decisions, which in turn impacts the quality of our life. This is one of the things that I learned from consulting with business leaders and founders with a few years or decades of experience, having conversations with many brilliant people, reading lots of books, as well as from my own business and personal experience.

Through a series of brainstorming sessions, conversations, workshop activities, courses and research,
here’s how we will move from your current state towards a desired future state:

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It’s similar to the socratic method, a “method of inquiry and instruction employed by Socrates consisting of a series of questionings the object of which is to elicit a clear and consistent expression of something supposed to be implicitly known by all rational beings” Merriam Dictionary

why brand consulting?

for company brands or personal brands
here are the top 10 motives:

  • We want to uncover or reconnect with our brand's soul, and emotions

  • We want a new logo, or a new website (to revitalize, refresh our visual brand identity and communication)

  • We need an outside perspective, someone to guide us to think outside the box

  • We don't know who our target / niche is, we want clarity

  • We are not getting the results that we want with our communication and marketing, our ROI is lower than expected

  • We want to grow our business to the next level. We need a plan and guidance

  • We want to position or reposition ourselves differently: we don't know what makes us different or stand out

  • We would like to have more insights about our customers, and culture

  • There is a gap between how we see our brand and how our prospects and customers see it

  • Our team is not motivated or inspired at work

 

how, together, we can answer this:

  • Brand Diagnostic - Brand Audit

  • Consumer Insights: Research methods including focus groups, one-on-one Interviews and surveys

  • Brand Strategy - Brand platform

  • Brand Identity and Brand Positioning

  • Brand Alignment

  • Customer Experience (CX)

  • 1 or multiple days of workshops with you and your team

  • Training your internal team

  • Brainstorming sessions with you and your team

  • Personal Brand

 

When is the best time to work on your brand?

Brand building is a lifetime activity. Don't wait for your business to be experiencing certain challenges or to face some ambiguity before working on your brand. Like body building, it is an activity that needs to be consistently done for long term sustainable results. The answer is now.


CASE STUDies

more case studies to come soon.


What clients are saying:

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 “I really loved the process, I love how you asked us questions… It’s almost like therapy! You asked us how we feel about our brand, what represents us and we start to just mention words, ideas etc. … It will be a great base for the design phase, so that the graphic designer knows exactly what the brand stands for, and therefore the tone she has to get to be the visual image, to the editors that write about us or write with us, the marketing tagline, they will understand what the company stands for and how we differentiate ourselves from the others… So I’m very happy with the process.”

“With the exercises, you’re helping us clarify who we are, who we want to reach, and that in turn will affect the way we communicate, will affect our branding, will affect our positioning and all of those things… There are moments of inspiration, the way you are guiding the conversation I like very much.”
- Eduardo M

 
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"There is no question though that in 20years from now I will be able to look back and clearly identify Vanessa Elle as being someone who had a huge impact on my life. She was able to teach me about the freedom to be true to your why (purpose), she taught me about the freedom of being focused, and how important that is to both us as individuals as well as to other endeavours that we are undertaking in life, in business ans it applies to everything… She’s so focused on having people discover their why and be true their why that suddenly life becomes less stressful. Funnily, oddly enough, when our contract ended, both sara and i for a couple of weeks after, felt kind of like, lost, we felt like we had lost one of our business partners, because we weren’t getting to see Vanessa every week, we actually looked forward to coming to her office, and getting to sit down and having these real conversation about stuff that really mattered.” - Dave M

 
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“This process really helped us define who we are, it defines what we want, it defines why we are, and where we are going, and all of those questions that maybe we had in our heads, but just brainstorming about it helps putting words to our thoughts. It will definitely help for us to know better what we're doing, but to explain it better also to future investors, to friends, to the public and most importantly, future clients. Hesitant (referring to her first impression). Do we really need this? Is is that important? Every time we have meeting, every time I come out, and it’s true that my vision, thanks to our conversations and brainstorms, it’s clearer and clearer.” Veronique L

 
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“Vanessa is a brand whisperer. Her listening capacity, her analytical thinking, her strategic elaboration, combined with her capacity to execute all the way to the finest of details, are unequaled. Finding someone with these two qualities is quiet rare. She accompanies brands with her strong sense of strategy and execution, but she also works to help a brand distinguish itself, to help it succeed on the market, all of which while establishing a true authentic relationship with her clients and working in their’ best interests. And I admire her for that!” … - Pierre B

 
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"Vanessa truly is a brand psychologist. With her background in psychology, her background in marketing and her creative background as art director and past experience as a photographer, it’s a perfect completion. We haven’t even finished the brand building process and I have goosebumps just thinking of all the things we uncovered. Everything is so clear now, I feel like after 15years in business I can make the best of decision for me and and for my brand… She enormously invests herself in the project, she sincerely wants me to grow. She immerses herself, it’s incredible.” ... - Julie B

 

More testimonials…

“Il y a une magie quand tu trouves la personne qui fit avec ce que tu as de besoin. Je ne suis pas venu vers toi pour travailler mon image de marque ou ma perception. Je ne savais pas ce que mangeait en hiver une image de marque. On vient vers toi quand on cherche des réponses, quand on a des questions et on veut améliorer notre état. Mon expérience se passe super bien, ça va au delà de mes attentes et de mes espérances. Ça change complètement, tout est tellement focus, je suis assise dans mes souliers, je suis sur mon x, et tout ça me stimule.”

- Professional life coach with 10 years experience

Vanessa a un grand sens de l'écoute, i.e. qu'elle accueille tout ce qui est dit sans juger, en laissant aller le flow des idées couler, ceci m'a permis d'exprimer sans réserve tout ce que j'avais à dire. La passion, l'enthousiasme et l'énergie de Vanessa m'a permis de voir mon entreprise sur un autre angle, un angle que je n'aurais pas pu percevoir de moi même ou en faisant une lecture. Sa passion pour son travail est communicatif, ça m'a permis d'ouvrir mes horizons et de voir de nouvelles possibilités pour mon entreprise…

- Co-Founder of 2 medium sized companies in Montreal, with 20 years experience

“Présentement tout est concret pour moi, je peux enfin bien expliquer au gens ce qu’est mon produit avec purpose et tout. Je suis en confiance, tout est clair. Je suis vraiment contente, j’avais déjà des réponses mais je ne le savais pas, Vanessa m’a aidé à éclaricir et trouver les réponses qui étaient déjà dans ma tête.