Teaching, education and marketing with Norman Eng
“If you had to boil teaching down to one thing it could be communication / building relationships, because that is what communication is, in the end it is about building connections and that is the bottom line. That is really what teaching is about. Think about it, you can have all this knowledge but what is the point if you can’t build relationship with studentsm you haven’t taught anything. So real teaching is about building connections and relationships.” - Norman Eng
Author of the bestselling independently-published book on Amazon, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students, founder of EducationXDesign, Norman Eng joins me to discuss about teaching, writing, education and marketing.
Norman Eng, Ed.D., is the founder of EducationXDesign (pronounced "Education BY Design"), which helps new college faculty teach more effectively and confidently in the classroom using a step-by-step system. It’s based on his bestselling independently-published book on Amazon, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students. Dr. Eng’s business includes professional development workshops and a new online course called the Teaching College Masterclass.
QUESTIONS AND TOPICS:
What motivated him to write his book (1:10)
His story: from business marketing to teaching education (3:21)
Applying marketing principles in teaching and understanding the mindset of your audience (4:09)
Transitioning from clients to students (5:29)
Introvert, extravert or ambivert? (11:55)
His morning writing routine (13:50)
Managing energy instead of managing time (17:04)
Building, maintaining your habits and routine (18:54)
The “progress principle” (20:40)
What do you attribute your success to? (27:30)
What are the three strategies to engage students based on marketing ideas? (29:41)
Lecture driven class versus activity driven classes (38:40)
Message to all of us
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Vanessa is a brand consultant, art director, and public speaker. Often referred to as a "brand whisperer" or "brand psychologist", the guiding principle behind all of her work is to make a difference by having a positive impact on people’s lives.
She accompanies entrepreneurs, founders and executive leaders towards their business growth and success by focusing on clarifying, strategizing and building their brand from the inside out. Vanessa teaches about brands and psychology and inspires her audience through public speaking engagements and workshops. She promised to make you think deeper about yourself and your business, to see things a little bit differently, to learn and to experience a breakthrough or two. In addition, she hosts conversations with bestselling authors, experts and thought leaders for her blog.
With 11+ years of work and business experience across various fields that she is passionate about, Vanessa also holds a Bachelors degree in Psychology, a Masters degree in marketing, and a certificate in studio photography completed in Paris. These unexpected elements of her background and of her story create a unique mix enabling her strategic, analytical, creative. and human approach to business.