Reinventing you and monetizing your expertise with Dorie Clark



"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
-Theodore Roosevelt


It was an honor to meet and discuss with Dorie. Her books Reinventing You, Stand Out and Entrepreneurial You are not only page turners, but also professional life changers. Dorie has certainly accompanied me along my professional path.
+ she's one of my top fav authors. Enjoy our conversation!

About dorie clark

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Outwhich was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. It was also a Washington Post bestseller. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai.

A former presidential campaign spokeswoman, Clark is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC. She is also a regular commentator on Canada’s CTV and was named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference.”



  • Her story and professional reinvention

  • Considering graduate school - P.hD

  • What she attributes her success to

  • Her favorite quote, one which she turns to a lot

  • How she started her business and how it evolved to become what it is today

  • From not having a niche to letting her audience choose it for her

  • Pruning your business?

  • Keeping your name vs a business company name?

  • What role does a brand play in working on your marketing strategy?

  • Draw a brand exercise

  • Being good at what you do versus being good at the business of what you do

  • Research process: how to go about doing research for writing a book or articles

  • An inspiring message to all of us

Dorie's MOTTO 

"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
-Theodore Roosevelt


“Most recognized experts achieved success not because of some special genius, but because they learned how to put disparate elements together and present ideas in a new and meaningful way.” 

“Valuing quantity over quality will never serve you in online relationships.” 

“Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide.” 

“In today’s competitive economy, it’s not enough to simply do your job well. Developing a reputation as an expert in your field attracts people who want to hire you, do business with you and your company, and spread your ideas. It’s the ultimate form of career insurance.”


Connect with Dorie:

Download your free 88 question Entrepreneurial You self-assessment here:


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To connect with Vanessa Elle



Vanessa is a brand consultant, art director, and public speaker. Often referred to as a "brand whisperer" or "brand psychologist", the guiding principle behind all of her work is to make a difference by having a positive impact on people’s lives. 

She accompanies brands towards reaching their fullest potential, inspires audiences through public speaking, gives workshops to helps others think differently, deeply and to uncover new perspectives about themselves, and teaches about brands and psychology. Vanessa also hosts conversations with bestselling authors, experts and thought leaders for her blog.

Appreciated for her enthusiasm, self-expression and profound sense of adventure, she truly cares for others and for building deep authentic relationships. Vanessa believes that the ultimate value of personal growth is to contribute to the growth of others and to how they feel about themselves. These are some of the motives that contributed to why clients trust her for the past six years.

Polyglot, she has a bachelors degree in Psychology, a Masters degree in marketing and a certificate in studio photography completed in Paris. It is all of these above unexpected elements of her background that create a unique mix enabling her strategic, creative and personal approach to business.

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